Good Is New York City: Brief Workshop

5 words that some up my good

• Cabs
• Skyscraper
• Street
• Capital
• Subway

5 Words that some up my target audience

• Middle class
• Educated
• Professional
• Middle aged
• Creative

Tone of Voice

• Adventurous
• Intellectual
• Surprising
• Colloquial
• Informative

5 Possible products

• iPad/iPhone App
• City Centre
• Book/Publication
• Website
• Newspaper
• Posters
• Way finding

Processes

• iPhone and App development
• Embossing
• Buckram
• Duplexing
• Stock exploration

My research will be focused and created through the lens of: 

An Introduction to New York City

Specialist areas of graphic design I will be focussing on

• Information & Wayfinding 
• Retail & Promotion

Moving Forward

• Write the brief for this module using headings provided
• Rework boards in accordance with Feedback