We launched our twitter account as the stickers were being distributed around college and around leeds so that people who have seen the stickers could have immediate interaction with the campaign when they search for us on twitter. We customised out twitter using the same colour scheme, fonts and imagery we will be using throughout the rest of our promotional material, this will help maintain a consent look that people can connect with as they won't be confused by the design differing between products, so at any level users interact with out campaign they are experience the same visual communication.
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